DPI - Week 6: Practical - Poster Design

Name: Caitlin Alina Anthony - ID No. 0383177

Module: Digital Photography & Imaging

Group: 1

Lecture 

The 7 Principles of Design

1. Emphasis guides the viewer's attention to the most important part of a design. Whether it's a bold headline, an eye-catching image, or a prominent call to action button, emphasis ensures there's a clear focal point so the viewer knows where to look first.

2. Balance creates a sense of stability in a composition. It can be symmetrical or asymmetrical, as long as elements feel thoughtfully arranged. Alignment organizes content and helps maintain a smooth visual flow.

3. Contrast gives a design its energy, it's what makes elements stand out. By creating distinction between components, such as light vs dark or smooth vs textured, contrast enhances clarity and makes the design more memorable.

4. Repetition reinforces consistency and unity. When styles, colors, or fonts are repeated, they create patterns that tie a design together. A single unique element may seem accidental, but repetition makes it intentional.

5. Proportion deals with the size and visual weight of elements and their relationships to each other. Breaking a design into smaller sections can help maintain a balanced and current structure.

6. Movement guides the viewer's eye through a composition, creating a natural path from one element to the next. It shapes how the story of the design is told and ensures that key information is communicated effectively.

7. White space, or negative space, is the area left empty around elements. Though often overlooked, it gives designs room to breathe and helps prevent clutter. When used wisely, it can elevate a composition and make it more polished and professional, even minimal adjustments can have a big impact.

Tutorials

Practical

Moodboard

Details

Theme: Cultural Prosperity / Celebration - A Totem of Renewing Festive Culture

Category: Magic Lock Screen

Title: Echoes of Celebration

Summary of Design Concept: The design captures the spirit of cultural continuity though a refined fusion of tradition and festivity. The central figure, enveloped in ornate details, evokes a timeless elegance that transcends regions. Surrounding patterns and architectural cues create a ceremonial frame, symbolizing protection, reverence, and the cyclical renewal of festive heritage. Through a balance of color, form, and symbolism, the piece becomes a digital totem, honoring shared memory, community pride, and the vibrant energy of cultural celebrations reborn through modern expression.